• Media release
  • 20 May 2019
  • 2 min read

Genesis reimagines energy

Genesis have introduced a new creative platform building on their highly successful “With you. For you.” brand relaunch.

Launched last night, ‘Reimagine’ is all about helping New Zealanders to think differently about energy; what it is, where it can come from, and how it can be managed and used.

"Research shows that Genesis leads the industry when it comes to innovation in New Zealand, helping our customers better control, manage and understand their energy use. The reimagine platform enables us to tell those stories in an authentic, inspiring and emotive way and really connect with New Zealanders," Justine Fairlie, GM Brand & Marketing, Genesis.

The platform kicks off with a view of the world through the eyes of a child, observing that actually, everything in the world is energy, and inviting customers to help Genesis reimagine it.

"Genesis are doing amazing things to help create a better energy future for New Zealanders and we’re delighted to be able to help them tell that story in an emotional and human way. We love the thought that everything in the world is energy, and the possibilities for harnessing and using that energy are endless," Chris Schofield, ECD, Shine.

The integrated brand campaign will be supported by tailored executions across television, digital, print, radio, social media, outdoor and cinema.

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