Balancing sustainability with profitability

Sustainability pays.

We’re all trying to live and work more sustainably. But that doesn’t have to mean running around in hemp overalls, living in mud huts and running your power tools off a windmill. In fact, these days it’s not only practical to be more sustainable, it can also be profitable.

In fact, the two can go hand-in-hand. Reducing waste and emissions for example, isn’t just good for the environment, it can also reduce your overheads. Even basic stuff like turning off equipment when it isn’t needed, or getting your vehicles serviced regularly, can help reduce your carbon footprint - and your bills.

Tapping the eco-dollar.

But then more and more customers also expect the tradespeople and businesses they deal with to recommend environmentally-friendly, energy-efficient and low-toxicity materials and appliances. More than that, they’ll also expect your advice on those materials and appliances.

Bottom-line: adopting a more sustainable approach to the way you work can also do great things for your business’ reputation - and those all-important word-of-mouth referrals.

So, where do you get more info?

As you can see, being more sustainable can be good for business. But it also raises heaps of questions. Things like, where do you source the most eco-friendly materials? What are the most energy efficient appliances? How do you reduce the amount of waste created from jobs? And where should you and your customers look for info on things like energy efficient heating and cooling systems, eco-friendly insulation, or capturing and re-using rain water and grey water?

At Genesis Energy we don’t have all the answers. But we can tell you where to start looking - check the sites below for the info you need.